Distributed data refers to information that flows from different sources and possibly different owners. Getting top value from distributed data requires a paradigm shift towards collaborative forecasting. Alternative frameworks exist to support collaborative forecasting, from collaborative analytics to data markets, and from analytics markets to prediction markets. While we should accept that not all data will be openly shared, rethinking forecasting processes with modern communication, distributed computation, and a market component could yield substantial improvements in forecast quality while unleashing new business models